Trees BEFORE Sands - ROI Analysis for 1001 Acres Food Forest

🌍 Strategic Impact Expansion Paper: Phase 2 & Phase 3 of Trees Before Sands

Prepared by: Jefferson Braga | Braga Farms DFW

Version 1.0 – For City Councils, Strategic Partners, and National Distribution

🔁 Executive Summary

The Trees Before Sands master plan anchors 1001 acres in Irving, Texas, as a regenerative urban agriculture model blending interfaith collaboration, ecosystem restoration, robotics, and community food equity.

While Phase 1 builds the foundation, Phases 2 and 3 expand our influence through:

  • Interfaith garden propagation

  • Advanced agri-tech, aquaponics, and robotics labs

  • Urban food sovereignty hubs across DFW and beyond

This document outlines the strategic rationale, impact frameworks, and projected ROI for scaling this system as a national and global model.


📍 Phase 2: Interfaith Propagation & Technical Deployment (2027–2028)

I. Community Faith Network Expansion

Each of the 12 original churches in Phase 1 will mentor and seed 10 satellite orchard projects, reaching:

  • 120+ satellite faith gardens across DFW

  • Additional 5,000+ acres converted into orchards, permaculture plots, and community-led grow spaces

🔁 Secondary Outcomes:

  • 1M+ lbs of additional fruit/year from satellite orchards

  • 200K+ residents gain access to fresh food

  • Faith-based curriculum taught in schools and mosques

  • Job training in permaculture, food distribution, and greenhouse operations


II. Robotics & Aquaponics Deployment

From your slides, we activate the “Thing Thing” robotic system and launch:

  • Agri-Robotics Testbeds in both schools (100 acres total)

  • Aquaponics Labs using closed-loop fish and vegetable systems

  • Vertical farming workshops led by youth and civic groups

📈 ROI Streams:

  • 30% increase in productivity per sq ft via aquaponics

  • Up to $500K/year saved in water usage due to recirculation

  • Licensing and training programs can generate $1M+ revenue/year

  • R&D sponsorships from universities and sustainability funds (NSF, USDA, etc.)


III. App, Data, & Ecosystem Tools

Using your Gardeners of Eden app and Urban Garden Party, we:

  • Track fruit yields, community XP, and participation

  • Coordinate volunteer networks and harvest cycles

  • Offer virtual garden design (AR-based) and planting guides

📊 KPIs from Phase 2:

Metric Target
New Grow Hubs 1,000+
Seed Kits Distributed 1,000,000
XP-Tracked Volunteers 10,000+
School-Linked Gardens 100+ campuses
Data Nodes via App 50,000



Trees Before Sands — Timeline, Categories, Costs & ROI

Phase Timeline Category Activity Estimated Cost (USD) Expected ROI / Impact
Phase 1 2025 Q1–Q2 Site Prep Land clearance, road/path layout, utility setup $5,000,000 Foundational setup completed
Phase 1 2025 Q2–Q4 Planting & Infrastructure Tree planting (100,000+), shed construction, school build-out $20,000,000 $92M produce over 5 years
Phase 1 2026 Education & Training Train local workforce, hire educators, launch Eden curriculum $5,000,000 10,000+ students trained
Phase 1 2026 Market Setup Launch sheds, establish market rotation and vendor system $3,000,000 $3M/year in market activity
Phase 1 2026–2027 Monitoring & Reporting Carbon tracking, XP logs, impact dashboards $1,000,000 Transparency, grant eligibility
Phase 2 2027–2028 Faith Garden Expansion Mentorship from 12 churches to plant 120+ satellite gardens $2,500,000 1M+ lbs of new fruit/year
Phase 2 2027–2028 Robotics & AgriTech Launch aquaponics labs, robotics integration, STEM programs $4,000,000 $1M/year tech income
Phase 2 2027–2028 App Deployment Release Grower app, Eden Access Card system, live dashboard $1,500,000 50,000 users XP tracked
Phase 2 2028 Policy & Partnerships Engage with USDA, state departments, school districts $1,000,000 Govt/foundation funding unlocked
Phase 3 2029 Eden Charter Launch Release Eden Charter, open-source toolkit, interfaith covenant $250,000 Civic adoption + faith alignment
Phase 3 2029–2030 Global Replication Replicate in 30+ cities worldwide using toolkit $3,000,000 Replication revenue & grants
Phase 3 2030 Ecosystem Mapping Geospatial food forest overlays, global Eden index mapping $1,000,000 Global Eden maps live
Phase 3 2030+ Long-Term ROI Net food output, carbon offset, job data reported globally $500,000 Global impact, $500M+ value creation

1. Financial ROI (Direct Revenue Streams)

Capital Investment & Operating Costs

  • Capital Expenditure:

    • Infrastructure: Land preparation, construction of 12 eco-friendly sheds, installation of irrigation, renewable energy systems, and advanced agro-tech may run in the range of $40–$60 million.
    • Planting & Initial Setup: Establishing the food forest (e.g., 1001 acres with 100 trees/acre, infrastructure for markets, etc.) might add another $10–$15 million.
    • Total Initial Investment: Roughly $50–$75 million.
  • Annual Operating & Maintenance Costs:

    • Upkeep of the Food Forest & Infrastructure: Labor, irrigation, pest management, and routine maintenance could run between $3–$5 million per year.
    • Program & Administration Costs: Managing University partnerships, community programs, and market operations might add another $2–$4 million.
    • Total Annual Costs: Estimated at $5–$9 million.

Revenue Streams

  • Primary Produce Sales:

    • With approximately 100,100 fruit trees producing ~200 lbs each, total fruit production might reach 20 million lbs/year.
    • At an estimated average retail price of ~$0.50 per pound, fruit sales alone could generate around $10 million/year.
  • Secondary Income (12 Sheds):

    • Vendor Leasing & Market Fees: If each shed generates between $500K and $1M annually, that adds $6–$12 million/year.
    • Workshops, Agro-Tech Demos & University Partnerships: Additional revenue streams from training sessions, research sponsorships, and public events could contribute another $2–$4 million/year.
  • Aggregate Annual Revenue:

    • Totaling primary and secondary streams, revenues could fall between $18–$26 million/year.

Direct Profit & ROI Calculation

  • Operating Profit:
    • Assuming operating margins of 20–30%, annual net profits could range from $3.6–$7.8 million.
  • Simple Financial ROI:
    • On an initial investment of ~$50–$75 million, this yields a direct financial ROI of roughly 5–15% per year over a long-term horizon, with profits expected to grow as the project scales and operations become more efficient.

2. Social, Educational & Cultural ROI

University & School Programs

  • Research & Innovation:
    • Partnerships with local universities can attract research grants, increase publication output, and develop new agro-technologies.
    • This creates a knowledge hub that may indirectly generate economic activity, technology licensing deals, and even spin-off enterprises.
  • Educational Impact:
    • Hands-on learning modules for schools and community colleges increase workforce skills in sustainable agriculture, urban planning, and environmental science.
    • Improved education outcomes can lead to a better-prepared local workforce, reducing long-term social costs.

Community & Cultural Benefits

  • Interfaith & Cultural Engagement:
    • By establishing “Tree Guilds” tailored to different faiths and cultural practices, the project creates living classrooms of biodiversity.
    • These guilds serve as centers of community pride and knowledge exchange, promoting social cohesion and inter-community collaboration.
  • Health & Wellbeing:
    • Enhanced local food security, improved access to fresh produce, and environmental benefits (like carbon sequestration and reduced urban heat) contribute to better public health outcomes.
    • Reduced healthcare costs and improved quality of life are substantial, though hard-to-quantify returns.

Social Multipliers

  • Job Creation & Local Economic Stimulation:
    • Direct green jobs in urban farming, agro-tech, and market operations; ancillary roles in education, maintenance, and research.
    • Higher employment and increased local spending create a multiplier effect—often estimated at an additional 1.5–2× the direct investment impact.
  • Property Value & Tax Revenue Increases:
    • A healthier, greener city with a robust local food system can increase nearby property values.
    • Higher property values and expanded economic activity boost local tax revenue and overall municipal financial health.

3. Environmental & Long-Term Benefits

Sustainability & Resilience

  • Environmental Returns:
    • Carbon sequestration, improved soil health, and water conservation yield long-term environmental savings.
    • Reduced dependency on food imports can also stabilize local food prices and reduce transportation-related emissions.
  • Risk Mitigation:
    • Enhanced urban resilience against food supply disruptions, climate change, and economic downturns contributes to a city’s overall risk profile.
  • Intangible Value:
    • Environmental restoration and community beautification often lead to improved tourism and local business opportunities.

4. Aggregate City ROI Estimate

When combining direct financial returns with social, educational, and environmental multipliers, the overall ROI for a city can be significantly higher than the direct profit margin:

  • Direct Financial ROI: Approximately 5–15% annually based on net operational profits.
  • Social & Economic Multipliers: When considering job creation, increased tax revenue, property value appreciation, and educational/research benefits, the effective ROI (including intangible benefits) can reach an estimated 15–25% or higher over a 10–15 year horizon.

Note: These figures are based on estimated assumptions and modeled projections. Actual outcomes will depend on factors such as market conditions, effective management, community engagement, and unforeseen operational challenges.


Final Thoughts

A city investing in a 1001-acre regenerative food forest integrated with academic and community programs could see substantial returns—not just in direct financial profits, but also through enhanced social cohesion, improved public health, and long-term environmental sustainability. By leveraging local assets and fostering interfaith and educational collaborations, the project stands to transform urban agriculture into a powerful engine for economic and community development.

This comprehensive, multi-layered approach makes it not only a profitable venture but also a model for resilient, sustainable urban futures.

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